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"Breathless.
Tom simply keeps me breathless."
Ronald
Reagan - Former leader of the free world
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Internet
Strategies-Part I
- After the Bubble
The
rise of excessive exuberance and the decimation of a pop financial
house of cards...but did we return to life as it was before the
bubble, or is life truly different?
The Internet created not just opportunity, but a vortex where
new models of virtual business are imagined. Medieval marketplaces
re-emerge where customers haggle with merchants over the price
of tea in China and E-Bay takes $2 on every transaction. Jonathan
Lebed is investigated by the SEC for market manipulation, reporting
a price target on speculative stock issues, just like market analysts
on MS-NBC, except that he was only 14 years old.
Tom will reveal undercurrents of internet thinking and strategy.
Participants will identify where these ideas can be useful to
create an effective electronic presence. This program deals with
strategic decisions of infrastructure, not "How to Create
a Web Page."
- New Models
of Internet Thinking
- Defining
your e-customer
- Creating
your electronic relationship
- Understanding
a Customer lead strategy.
- Creating
the digital components of this jigsaw puzzle
- Assembling
your Web Team (first, destroy the old one)
- Staging
the development of an effective Web strategy
- The true
leverage inside an electronic community
- The keys
to the kingdom
Chronicles
of successful internet strategies, case studies and a lively interactive
session will provide the participant a greater understanding how
to lead their organization on this new quest. Unless, of course,
the internet turns out to be just a fad.
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Internet
Strategies - Part II
- Spinning the Web
This
Workshop is designed for the CEO or business owner, who is at
some stage in the actual development of their organization's website.
This is NOT a programmer's workshop. The participant will take
home a checklist of issues they must review with their Web Team
to ensure the site's viability. Specific discussion points
include:
- Forming
an effective Web Team
- Designing
your website from the outside-in.
- Web Components
- Site Structure
- The Critical
Home Page
- Optimizing
for Search Engines
- Driving
traffic to your site
- Pull through
marketing
- Advertising
& Banners
- Driving
more traffic to your site
- Back-end
site infrastructure
- Measuring
what happens
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"Pithy
quote B ----------------------------------
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------------------------------------------------------ !"
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Morton Bodfish - Fortune 500
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Facilitation Topics by Tom
Market
Positioning
Strategic Planning
Business Plans
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Click here
for a sample
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1/2
day = $ 3,000*
Full day = $5,000*
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Tom
Foster
is one of the handful
of Internet experts who possess both the knowledge and
the ability to communicate it to laymen so they can master it.
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He
is a popular instructor of leadership skills with the Dale Carnegie
Institute.
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He
spent 16 years in the television industry, discovering what
captures the human heart
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He's
been Chairman of The Executive Committee (TEC) in Ft. Lauderdale
since 1995, helping more than 30 CEOs generate over $400 milliion
yearly.
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of course, Tom has spent 10 years as the owner of ComputerNet
Corporation. He's been working with the internet for a decade.
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