1. Facilitating
Market Positioning
This strategy session is best accomplished
in a corporate retreat setting. This can be associated with a
strategic planning retreat or as a standalone meeting. The focus
is to create market definition for your product or service. Using
this market definition, the group will design programs that carry
that position to the point of transaction with the customer.
Key Areas:
- Market
Analysis
- Premium
Customer Profile
- Your
Customer's Core Requirements
- Fulfillment
at the Point of Transaction
- Making
New Markets
2.
Facilitating Strategic
Planning
We have found Strategic Planning is best done in a corporate retreat
setting. While the steps vary from company to company based on
pre-retreat interviews, our strength is the ability to get maximum
participation from attendees. The higher the level of participation,
the higher the level of commitment to the strategies produced
by this meeting. We recommend a two day format, however, significant
progress can be made in a one-day session. Key Areas:
- Strategic
Issues
- Competitive
Analysis
- Operational
Analysis
- Setting
checkpoints (goals)
- Accountability
- Follow-up
strategies
3.
Facilitating
Business Plans
This consulting service produces a business plan document which
may be useful for:
- Funding
Purposes
- Documenting
Operations
- Documenting
Marketing Plans
- Analyzing
Competitive Edge in Market
- Exit
Strategies
Features
of the plan document may include:
- Non-disclosure
agreements
- Competitive
Analysis
- Operation
Descriptions
- Production
Descriptions
- Historical
Financial Information
- Financial
Addendums
- Executive
Summary
- Marketing
Plan
- Marketing
Strategy
- Capital
Investment
- Pro-forma
Balance Sheet and Income Statements
- Break-even
Analysis