Joe Anderson
Publications & merchandise
 
 

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"If you like what Joe has to say - share that wealth with others. The items below give you a bigger bang for your buck because- - -
A.
 they build shared values throughout your firm, and
 

Take me directly
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B.

they cement those values by keeping the message in front of you."

Joe Anderson - CEO
Keynote-Orlando.com
 
 

 

Audio Tapes

Get smarter while you drive, or work, or simply while you watch the corn grow. .

Sample an audio tape
Aristotle, Plato & potato chips
The Big Muddy: Ethics is America
Wall Vaulting: Getting Creative
When I am finally King


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Eureka!
Sometimes it only comes clear in a book

Wall Vaulting
- Getting the Jump on Creativity
There is no magic button for Creativity, because it is a mindset not a parlor trick. It is, in truth, a leap of faith. Joe helps you learn to work without a safety net.

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"Your work is still
the 'talk of the town.' "
 Elizabeth H. - Association Director
 

 

Stuff

That's what we call the plethora of support material that makes a bureau tick. So take a look at our stuff.
Sample the merchandise

Handouts
- don't fly blind
Aristotle, Plato & potato chips
The Big Muddy: Ethics is America
Wall Vaulting: Getting Creative
When I am finally King

Workbooks
- drive the learning
The Big Muddy: Ethics is America
Wall Vaulting: Getting Creative

Plaques
- incentives & rewards
" I am now the king"
Plato's lantern
xxxxx-"Cast a giant shadow"
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Video/DVD


We become what we watch, so why not put something good on their plate?

Aristotle, Plato & potato chips
Getting a handle on what makes people tick
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"I just like to cruise through your Brainfood Cafe once a month for the heck of it"
--- Bob Carlson - frequent visitor

 
 

Take me directly
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For some heavier reading -
Check out the following at your local college library


xJournal Articles Written by Joe Anderson

  1. "Creativity & Play: A Systematic Approach to Managing Innovation",
    Business Horizons    , March-April, 1994.
  2. "Mindset: An Obstacle to Creativity",
    Mid-Atlantic Journal of Business, Fall 1993
  3. "Mind Mapping: A Tool for Creative Thinking",
    Business Horizons    , January-February 1993
  4. "Kingmaker: A Simulation for Teaching Conflict Management to Marketers"
    Marketing Education Review, vol 2, no. 2, 1992.
  5. "Put Work and Play Into Marketing",
    Industrial Marketing Management    , no. 131, 1992
  6. "Weirder Than Fiction: The Reality and Myths of Creativity",
    The Executive, November, 1992
  7. "Power Marketing: Its Past, Present and Future",
    Journal of Consumer Marketing, Summer 1987
  8. "Technology and Mindset: A Model for Generating New Product Ideas"
    National Productivity Review, Spring, 1987
  9. "The Transactional Web: One Route to Persuasion",
    Business    , October - December, 1986
  10. "It's the Attitude that Makes a Professor 'Great'",
    Marketing News, July 19, 1985

xSelected Press Coverage about Joe Anderson

  • "Innovate or Die," Tidewater Virginian, January 1987.
  • "Making Peace with Power," Business Weekly - The Virginia Pilot and the Ledger Star, 11/10/86.
  • "Believe in Yourself," Corks and Curls, 1985.
  • "Two Fisted Dreaming," Roanoke Valley Chamber of Commerce News, August, 1985.
  • "Game Shows Marketing Students What They Don't Know," The Chronicle of Higher Ed., 8/85.
  • "Fortunes are Won and Lost: Students Try to Build an Empire," Marketing News, July 19, 1985.
  • "Whatever Works, Works Best for Joe Anderson," Marketing News, July 19, 1985.
  • "Marketing Marketing: Commerce Prof. Anderson a Visual Event", The Cavalier Daily, 10/26/83
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