I will not fire you
if you're Wrong
by Joe Anderson


"Joe Anderson is the most innovative and creative educator we have ..."
................. in Marketing News

 

 
 


Creativity is triggered by two key factors:
xxxxxxxx1. safety and
xxxxxxxx2. challenge.
Most firms, however, dish out danger and threat, instead. "You can't command or force creativity", says Joe. "The best you can do is allow it to blossom." The trick, of course, is to use structure and process in a way that balances safety and stimulation.

I. GETTING YOUR BEARINGS
xxA. The difference between Creativity & Innovation.
xxB. Creative and corporate personalities
xxxxxxxx- in the same firm .

II. MEETING THE BEAST
xxA. 4 things to know about creative people.
xxB. What's it like to be creative?

III. UNLEASHING CREATIVITY
xxA. How to Build a Sense of Safety
xxB. How to Manipulate Stimulation

IV. MANAGING YOUR WAY TO GLORY
xxA. The Process Approach
xxxxxxxx - A Guide to Triggering Creativity
xxB. The Structural Approach
xxxxxxxx - A Guide to Managing Creativity
xxC. Building A Creative Environment
xxxxxxxx- What Work could learn from Play

 


"You work over the wall, out in the meadow where the wild things grow. Actually, you are the wild thing. Thanks so much."
------------ Bonita M. - Advertising Executive

   


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Other Topics by Joe
1. When I am finally King
2. The Big Muddy: Ethics in America
3. Aristotle, Plato, & Potato Chips
 

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Joe Anderson is a Renaissance Man - a successful jack-of-all-trades, who's in the business of sharing what he's learned.
 
•
 He was a successful turnaround CEO for 10 years, taking his organization from disaster to success.
•
 As a consultant, author and speaker, he's helped firms create their own future for over 20 years.
•
 He's been voted the top professor at several of the leading business schools in America.
•
 He has served as Chairman of The Executive Committee (TEC), in Orlando, Florida since 1995.

Finally, Joe played college football, receiving an offer from the pros; and worked his way through school as a professional cartoonist, musician and actor.

mmmmmmmmmmmmmmIn short, he is a performer.
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